Privacy Policy

Last updated:

PRIVACY POLICY

This Privacy Policy explains how Urbani Agent collects, uses, stores, and protects personal data when you visit urbaniagent.rs, contact us, use our services, or provide information through forms, social media, and other communication channels.

We process personal data in accordance with the Personal Data Protection Law of the Republic of Serbia (“Official Gazette of RS”, No. 87/2018) and other applicable regulations.

1. Data Controller

The controller responsible for processing your personal data is:

BRANISLAV MATIĆ PR AGENCIJA ZA NEKRETNINE URBANI AGENT BEOGRAD

  • Registered office and business address: Omladinskih brigada 90V, Novi Beograd, 11070 Belgrade, Republic of Serbia
  • Company Registration Number: 68583586
  • Tax Identification Number (PIB): 115722466
  • Real Estate Intermediaries Register Number: 2241
  • Email: info@urbaniagent.rs
  • Phone: +381 64 242 0492
  • Website: https://urbaniagent.rs

Hereinafter referred to as “Urbani Agent”, “we”, “us”, or “our”.

For questions regarding personal data protection or the exercise of your rights, please contact us at info@urbaniagent.rs.

2. Personal Data We Collect

The categories of personal data we process depend on how you interact with us and which services or communication channels you use.

2.1. Contact Information and Inquiries

When you submit an inquiry through our website, telephone, email, social media, or messaging applications, we may collect:

  • Full name;
  • Telephone number;
  • Email address;
  • Content of your message or inquiry;
  • Information about the property or service you are interested in;
  • Other information you voluntarily provide.

2.2. Property Valuation Requests

When you request a property valuation, we may process:

  • Your contact information;
  • Property location or address;
  • Property type;
  • Floor area, layout, and floor level;
  • Property condition;
  • Expected timeframe for selling the property;
  • Other information necessary to prepare the valuation.

We use this information to understand your request, communicate with you, and arrange a property valuation.

2.3. Buying, Selling, and Renting Properties

When you use or inquire about our real estate brokerage services, we may process information relating to:

  • The type of property you wish to sell, rent out, purchase, or lease;
  • Preferred location;
  • Budget or expected price;
  • Expected transaction timeframe;
  • Financing arrangements;
  • Property documentation and legal status, where necessary;
  • Other relevant property requirements and preferences.

If a contractual relationship is established or a transaction is completed, we may process additional information necessary to perform the contract and comply with legal obligations.

2.4. Facebook and Instagram Forms (Meta Lead Ads)

When you submit an inquiry through a Facebook or Instagram lead form, we may receive:

  • Full name;
  • Telephone number;
  • Email address;
  • Answers submitted through the form;
  • Property-related information;
  • Information identifying the advertising campaign, advertisement, and form through which the inquiry was submitted.

We use this information to respond to your inquiry, contact you, and, where applicable, arrange a valuation or provide another requested service.

Your information may be recorded in our Customer Relationship Management (CRM) system to organize communication, track inquiry status, and provide services.

Submitting an inquiry through a Meta lead form does not automatically subscribe you to our newsletter or constitute consent to receive unrelated marketing communications.

2.5. Social Media and Messaging Applications

When you contact us through Instagram, Facebook, WhatsApp, or other messaging platforms, we may process the information you share during the conversation, including your profile identifier, contact information, and message content.

These platforms may independently process certain personal data under their own privacy policies.

2.6. Job Applications

If you apply for employment or professional collaboration with Urbani Agent, we may process:

  • Full name;
  • Telephone number and email address;
  • Curriculum vitae;
  • Education and professional experience;
  • Information relevant to the recruitment process;
  • Other information voluntarily submitted with your application.

Please avoid providing personal information that is unnecessary for the recruitment process.

2.7. Technical Information

When you visit our website, certain technical information may be processed, including:

  • IP address;
  • Device, browser, and operating system information;
  • Date and time of access;
  • Pages viewed and basic website usage information;
  • Server and security logs;
  • Information collected through cookies and similar technologies, subject to your preferences and applicable legal requirements.

Further information is available in our Cookie Policy.

3. Purposes and Legal Bases for Processing

We process personal data only where there is a legitimate purpose and an appropriate legal basis.

3.1. Responding to Inquiries and Providing Property Valuations

We process personal data to respond to questions, provide requested information, arrange valuations, organize meetings or property viewings, and take other steps at your request.

Depending on the circumstances, the legal basis may be taking steps at your request prior to entering into a contract or our legitimate interest in responding to your inquiry.

3.2. Real Estate Brokerage Services

We process data to organize and provide brokerage services, communicate with relevant parties, prepare documentation, conduct negotiations, and perform contractual activities.

The applicable legal basis may be taking steps prior to entering into a contract, performing a contract, or complying with legal obligations.

3.3. Legal Obligations

Certain information is processed where required by applicable laws, including those governing real estate brokerage, accounting, taxation, anti-money laundering, counter-terrorist financing, and other relevant regulatory requirements.

3.4. Communication Management and CRM

We may record contact details and inquiries in an appropriate information system for the following purposes:

  • Recording and processing inquiries;
  • Assigning requests to the appropriate agent;
  • Tracking agreed activities;
  • Maintaining communication history;
  • Providing requested services;
  • Preventing duplicate inquiries and administrative errors.

The legal basis depends on the specific purpose and relationship with the individual and may include contract performance, pre-contractual steps, or legitimate interests in efficient business administration.

3.5. Website and System Security

Technical data may be used to protect our website, prevent misuse, identify unauthorized activities, and resolve technical issues.

The legal basis is our legitimate interest in protecting our information systems, users, and business operations.

3.6. Recruitment

We process candidates' personal information to review applications, communicate with applicants, and conduct recruitment procedures.

If we wish to retain applicant information for future recruitment opportunities, we will do so only where an appropriate legal basis exists, including consent where required.

4. Marketing, Newsletters, and Analytics

4.1. Newsletters and Marketing Communications

Where you provide appropriate consent, we may send you:

  • Real estate market news;
  • Advice about buying, selling, and renting properties;
  • Information about available properties;
  • Invitations to events and other promotional content.

Consent to receive marketing communications is separate from submitting an inquiry for a valuation or other service.

You may withdraw your consent at any time by using the unsubscribe link in an email or contacting info@urbaniagent.rs.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

4.2. Google Analytics 4

Google Analytics 4 may be used to analyze website traffic and user interactions after activation and subject to appropriate consent where required.

The information processed may include technical data, device information, website interactions, and pseudonymous identifiers.

Details of active analytics cookies and their retention periods will be provided in our Cookie Policy.

4.3. Meta Pixel

Meta Pixel may be used to measure advertising performance, track relevant website events, and create advertising audiences, subject to appropriate consent where required.

Depending on its configuration, the data processed may include website visits, interactions, device information, and advertising-related identifiers.

4.4. Meta Conversions API

If Meta Conversions API is activated, certain events may be transmitted to Meta through a server-side integration in accordance with an appropriate legal basis and applicable requirements.

Depending on the implementation, this may include event identifiers, interaction data, and relevant pseudonymized or hashed information used for event matching.

Hashing does not necessarily mean that information ceases to qualify as personal data.

4.5. Google Tag Manager

We may use Google Tag Manager to manage technical, analytical, and marketing tags on our website.

The activation of individual tracking technologies depends on their purpose, configuration, and applicable legal basis.

4.6. Withdrawal of Consent

Where processing is based on consent, you may change your preferences using the available cookie settings or by contacting info@urbaniagent.rs.

Refusing analytical or marketing cookies does not prevent you from submitting inquiries about our services.

5. Disclosure of Personal Data

We do not sell personal data.

Personal data may be accessible only to individuals and organizations that require it for a specific legitimate purpose, including:

  • Urbani Agent employees and authorized contractors;
  • Real estate agents handling your inquiry;
  • Legal, accounting, and other professional advisers;
  • Technical and IT service providers;
  • CRM and communication service providers, where applicable;
  • Competent public authorities where disclosure is legally required.

Depending on the services and features in use, we may engage the following providers:

  • Vercel — website hosting and technical infrastructure;
  • Resend — technical email delivery;
  • Sanity — website content management;
  • Mux — video hosting and playback;
  • Cloudflare — website security and protection against abuse;
  • Google — tag management, analytics, and related services;
  • Meta — Facebook, Instagram, lead forms, and advertising technologies.

When additional service providers process personal data on our behalf, including CRM and marketing platforms, the relevant information will be updated accordingly.

Service providers may act in different data protection roles depending on the specific service and contractual relationship.

6. International Data Transfers

Certain service providers operate internationally, and personal data may therefore be processed or accessed outside the Republic of Serbia.

Where international transfers of personal data occur, we apply appropriate legal mechanisms and safeguards as required by applicable data protection laws.

These may include contractual safeguards and other legally permitted transfer mechanisms.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless applicable law requires or justifies a different retention period.

When determining retention periods, we consider:

  • The purpose of processing;
  • The status and duration of communication with the client;
  • The duration of the contractual relationship;
  • Statutory recordkeeping requirements;
  • Applicable limitation periods;
  • The need to protect legitimate rights and interests.

In practice:

  • Inquiry data is retained for the period necessary to respond, communicate, and process the request, or longer where an appropriate legal basis exists;
  • Data relating to contracts and completed transactions is retained in accordance with applicable legal requirements;
  • Newsletter information is processed while appropriate consent or another valid legal basis exists;
  • Job applicant information is retained during recruitment and subsequently only where a suitable legal basis exists;
  • Technical and security logs are retained for periods necessary for system operation and protection.

After the relevant retention period expires, personal data is deleted, anonymized, or removed from active processing unless a legal obligation or other valid basis requires further retention.

8. Your Rights

Under the Personal Data Protection Law of the Republic of Serbia, and depending on the circumstances of processing, you may have the right to:

  • Obtain information about whether we process your personal data;
  • Request access to your personal data and receive a copy;
  • Request correction or completion of inaccurate or incomplete information;
  • Request deletion of personal data where the legal conditions are met;
  • Request restriction of processing;
  • Request data portability where applicable;
  • Object to certain types of processing;
  • Withdraw consent where processing is based on consent.

You may submit your request to info@urbaniagent.rs.

We will respond without undue delay and within the deadlines prescribed by applicable law.

Where necessary to protect your information, we may request additional details to verify your identity.

9. Right to Lodge a Complaint

If you believe your personal data is being processed in violation of applicable law, you have the right to lodge a complaint with:

Commissioner for Information of Public Importance and Personal Data Protection

Bulevar kralja Aleksandra 15
11000 Belgrade
Republic of Serbia

Before submitting a complaint, you may contact us at info@urbaniagent.rs so that we can attempt to resolve your concern.

10. Data Security

We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, unauthorized disclosure, or destruction.

These measures may include encrypted communications, access controls, protection against form abuse, security logs, user permission management, and appropriate information security practices.

However, no information system can guarantee absolute security.

11. Cookies and Similar Technologies

Our website may use cookies and similar technologies necessary for its operation, remembering user preferences, and other permitted purposes.

Analytical and marketing technologies are used in accordance with applicable requirements and appropriate consent where necessary.

Further information about cookie categories, purposes, and retention periods is available in our Cookie Policy.

You may update your preferences using the available cookie settings.

12. Automated Processing and Profiling

We may use automated processes to support business operations, including recording inquiries, categorizing requests, assigning inquiries to agents, scheduling reminders, and performing other administrative tasks.

Urbani Agent does not make decisions about individuals based solely on automated processing that produce legal or similarly significant effects, unless expressly permitted by applicable law and subject to appropriate safeguards.

13. Third-Party Links and Services

Our website may contain links to social media platforms, maps, external websites, and services operated by independent third parties.

When you use such services, their processing of personal information may be governed by separate privacy policies and terms of use.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to:

  • Changes in applicable legislation;
  • Changes to our services and business operations;
  • Introduction of new website features;
  • Changes in the technologies we use;
  • Organizational or other legitimate reasons.

The current version will be available at urbaniagent.rs, together with the date of the latest update.

15. Contact Information

For questions regarding this Privacy Policy or the processing of your personal data, please contact:

URBANI AGENT
BRANISLAV MATIĆ PR AGENCIJA ZA NEKRETNINE URBANI AGENT BEOGRAD

Registered office and business address: Omladinskih brigada 90V, Novi Beograd, 11070 Belgrade, Republic of Serbia

Company Registration Number: 68583586
Tax Identification Number (PIB): 115722466
Real Estate Intermediaries Register Number: 2241

Email: info@urbaniagent.rs
Phone: +381 64 242 0492
Website: https://urbaniagent.rs